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Search engine optimization can change your business
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How To Choose The Right San Antonio Texas SEO Agency?
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Businesses these days understand the importance of search engine optimization. After all, there is no other source of traffic that can supply huge amounts of targeted traffic for almost free for such a long period of time. This is why businesses are always looking for consultants or agencies that can help them in getting their website to the top in the search engine result pages for keywords related to their business.
However, the one thing that businesses do not seem to realize is that a SEO can make or break their business. A good search engine optimization agency or consultant can help in increasing sales but shady SEO can get the website penalized and cripple any traffic from search engines. Therefore, it is extremely important to think carefully before hiring a SEO for your business. Here are a few tips to help you choose the right San Antonio Texas SEO agency or consultant.
Before deciding on SEO, you need to understand that there are many different types of SEO consultants and agencies. One of the most popular types of search engine optimization expert is a freelance consultant who works on a few clientsí websites but is knowledgeable and usually works alone. There are also local SEO agencies that work on a number of clientsí websites. There are also some web design agencies that offer search engine optimization on the side but more often than not, they outsource the whole work and just add their margin on top.
There are national agencies with branches in every major city but these national agencies are usually focused on big clients and may not be able to give proper attention to local businesses. Therefore, when it comes to hiring a consultant for your local business, it is recommended to choose a local SEO agency that has lots of experience and has achieved good results for past clients.
First of all, you need to make a list of agencies in your location. The best way to find agencies is to search online. Check the reviews of various agencies on various websites and read through all the reviews. You may also ask your business associates or friends who have utilized the services of a SEO consultant or agency to add to your list. Once you have gathered a good list of agencies, you should whittle it down to around 3 to 5 agencies after reading reviews. Itís time to interview the remaining agencies personally.
The first thing you need to ask the SEO agency is the strategy they are going to use to improve the search engine rankings for your website. Keep in mind that a serious SEO strategy is required to get good results. You won’t get high rankings without a tangible SEO strategy. In simple terms, the SEO agency or consultant needs to have a process in place to get results for your website.
Usually, SEO agencies offer first consultation for free to their clients. During the consultation, they analyze the website of the client and prepare a report listing various factors that can help in increasing the ranks. You should talk to them about the analysis and the SEO process based on this analysis.
The most important thing in search engine optimization process is links from other trusted websites. While most of the search engine optimization experts can make changes to the websites, it is not easy to get high quality links from other trusted authority websites. Therefore, you should ask how the agency is going to get you high quality links. Many successful SEO agencies use white hat techniques such as content marketing and social media marketing to get high quality links.
It is important that you stay away from agencies that are not able to give you any credible reply. If they tell you that they use secret techniques to get high ranks, you should start looking for another agency as there is nothing secret about search engine optimization.
Another important factor is how often they contact you and how they are going to keep you informed about the changes made to the website. A professional agency understands the importance of regular communication with their clients. While most agencies send a report each month, some agencies also offer weekly updates.
You will also have to provide access to your website to the agency but it is important that all the changes made by the agency are properly tracked. You should also ask them about the process on tracking the changes.
As they say, the proof of the pudding is in the eating. The best way to judge the results achieved by a SEO agency or consultant is to ask them about the results they have achieved for past clients. Good agencies won’t shy away from sharing two or three big name clients to give confidence to prospective clients. However, if a SEO agency is not willing to give you any examples, it’s time to go search for another one.
It is also important to ask about their longest active client. If the longest active client has been with them for a short period of time, say less than a year, you should look for another agency. This is due to the fact that many agencies use shady or black hat techniques to gain the rankings for their clients but these techniques do more harm than good in the long run. In the long run, search engines deindex such websites and such agencies get fired by the clients. Therefore, it is important that you work with an agency where clients have been working with them for a long period of time.
One way to quickly prune down the list of agencies is to ask them whether they can guarantee rankings for your website. Any agency or consultant that says yes should be immediately cut from the list. Keep in mind that the algorithms used by big search engines such as Google and Bing are secret. They do not disclose the factors or the calculations they use to rank web pages. Therefore, no agency or consultant can guarantee you rankings. Stay away from those that even give you a hint of guaranteed results.
Overall, these are some of the things you need to consider to choose the right agency or consultant. Do not choose an agency solely on the basis of cost or their presentation. You need to look at the results and customer service to make the right choice.